E-Marketing

Don't create your e-mails in the same way you create your web pages - that's the first rule of e-marketing. The biggest mistake made by people new to e-mail marketing is to assume that what works on the web will work in an email - it won't. Web browsers are built to read multiple formats and understand hugely complex language to deliver a perfect representation of what your programmer builds but email just doesn't understand most of it, even if you're using a web browser to read your emails!

Creating emails that work across all mail software, get through firewalls and spam filters and comply with all Direct Marketing legislation requires very distinct coding - how do we know? We've been doing it for almost ten years and adapting to each change in mailing software as it's released.